Bayu (angin) dan Atlas (peta)

Ide dalam Gerak
Cerita dengan Arah

Pendekatan polimatik pada dunia digital dan fisik. Dengan memadukan ketelitian hukum, strategi merek, dan analisis budaya, saya merancang pengalaman yang melampaui konsumsi biasa.

Bekerja sama Lihat karya

Berbasis di Jakarta, Indonesia — bekerja dengan tim lintas batas

Selengkapnya tentang Nursalam — sosok di balik Bayu Atlas.

Karya Terbaru

2023

Transforming Recruitment Across Multiple Companies: The RMS Project

Cut screening-to-offer time from 30 days to under 25, halved screening effort per hire from 10 hours to 5, and extended one recruitment system across 4+ companies.

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Jurnal Terbaru

July 15, 2026

The Physics of the Horizon: Why We Are Drawn to the Edge

The limit of your sight is not the limit of the world. It is simply the beginning of your vision. When you feel overwhelmed by the details of the immediate, lift your eyes. Look for the furthest point you can see, and remind yourself that the horizon is there to calibrate you, not to cage you.

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